SL SideLabs
Independent product studio Subdomain-first Narrow software only

Products with hard boundaries.

SideLabs builds software for specific ecosystem problems: migrations, diagnostics, workflow bottlenecks, and operational gaps that already have demand. The root domain is the studio surface. Each real product gets its own sharper subdomain.

Product index

Product lanes and subdomains.

No featured darling on the studio homepage. This is a portfolio surface: what is live, what is under research, and what kind of software SideLabs is actually willing to build.

Live

Merchant Migrate

Audit and guided fix tooling for WooCommerce stores moving through Google Merchant API migration pressure.

Surface: plugin + product site
Research

Feed Auditor

Diagnostics and prioritization tooling for catalog health after migration, when native merchant tooling is too broad and too noisy.

Surface: companion product
Subdomain: feedauditor.sidelabs.dev
Research

Deal Analyzer

Narrow underwriting and decision support tooling for buyers who need a faster go / no-go workflow, not a giant operating system.

Surface: browser tool or light SaaS
Subdomain: dealanalyzer.sidelabs.dev
Later

Host Tools

Possible host-side workflow software, but only if the product can stay structurally stable and avoid the maintenance trap of fragile UI automation.

Surface: undecided
Subdomain: hosttools.sidelabs.dev
Operating rules

Studio principles.

The constraints should be visible. SideLabs is not trying to look broad. It is trying to be selective enough that each product earns its own surface.

01 / Pressure first

Deadlines beat vague “productivity”.

Deprecations, broken migrations, compliance pressure, and operational bottlenecks are better demand sources than abstract efficiency claims.

02 / Distribution built in

Products should live where buyers already look.

Plugin directories, app stores, ecosystem search, and workflow-level surfaces matter more than broad audience-building.

03 / Architecture is strategy

If it is fragile by nature, it is expensive by nature.

SideLabs drops ideas that require permanent babysitting just to remain functional after somebody else changes a UI or policy.

04 / One argument per product

Every product needs a clean reason to exist.

If the sentence gets muddy, the surface is too broad or the underlying pain is not strong enough.

Studio method

The SideLabs system.

Research the pressure point, validate the architecture early, then earn a dedicated subdomain. The root site stays studio-level on purpose.

Step 01

Find a break.

Start with ecosystem pain that already has urgency and language around it.

Step 02

Ship the wedge.

Build the smallest version that can still be sold honestly and survive direct usage.

Step 03

Earn the subdomain.

Give products their own site only when they have clear buyers, stable scope, and economics.